Built on a strong reputation, Hong Leong Holdings Limited (HLHL) is an established and trusted developer that takes pride in being responsible for some of the most recognisable and iconic developments in Singapore. We will continue to improve and pursue higher standards while maintaining our distinct levels in design, sustainability and customer service.

Our Vision and Mission

We aim to strengthen and enhance customer satisfaction by building on our strategy of greater growth, deeper collaborations and better performance, with progressive and sustainable premium real estate developments.

Our Core Values

These core values guide and shape our people, including management and employees towards a more positive and inclusive culture across the entire organisation.

Reliability and
integrity in dealings

We will remain true to our founding values of reliability, integrity in our dealings with others, hard work and adaptability to changing environment. We operate our business based on trust and performance for outstanding results.

Innovation and functional, yet aesthetically pleasing design

We embrace creativity and innovation in a globalised and competitive world and will pursue with passion in all that we do in each and every project. We believe that continuous improvement in all we do - a passion to be among the best - is the only way forward.

Excellent customer service
and care

With total commitment to enhance the lives of customers, we strive to differentiate ourselves from competitors in the industry. We aim to maximise customers’ satisfaction by providing value added products and unrivalled quality of services, second to none.

and dedicated teamwork

We adopt best practices in the industry and believe in challenging ourselves to accomplish more than our competitors. We encourage and support our staff in their pursuit of professional development with continuous upgrading of skills and expertise to meet future challenges in the real estate industry with the aim of serving our customers with distinction.

Timely completion of projects

In every project that we undertake, we are committed to achieve success in completing the project on schedule and in a cost-efficient manner without compromising on our quality.

Good corporate citizenship

We are committed to be a responsible and respected corporate citizen with concerns for social, safety, health and environmental issues. As demonstrated throughout the history of the company, we will continue to adhere to the highest ethical standards in the pursuit of passion.